About Me

Breathing Life Into Your Media

PROFESSIONAL SUMMARY

Social media strategist, content producer, and marketing professional with 10+ years of experience developing and executing integrated digital campaigns across organic and paid channels. Proven track record of managing Meta, Google, and TikTok advertising strategies with over $500K in cumulative ad spend, while driving measurable growth in reach, engagement, and revenue through data-informed decision-making and audience-focused content.

Brings a unique hybrid background combining formal marketing education (college and university) with hands-on entrepreneurial execution, having built and operated multiple businesses across media, marketing, and entertainment. Experienced in full-cycle content production—from concept development and scripting to filming, editing, and publishing—producing hundreds of pieces of content annually across social media, podcasts, branded campaigns, and live events. Known for translating complex or low-engagement topics into compelling, high-performing content through strong creative direction, storytelling, and platform-specific optimization.

Demonstrated impact includes scaling a hospitality brand from approximately 5,000 to 500,000 monthly views within six months, contributing to significant increases in customer traffic and year-over-year revenue growth, including near doubling of sales in key periods. Adept at aligning marketing initiatives with broader business objectives, ensuring content and campaigns drive meaningful outcomes beyond vanity metrics.

Equally effective in corporate and fast-paced environments, with experience in regulated industries and high-volume operations, bringing strong attention to detail, stakeholder collaboration, and performance accountability. A confident on-camera communicator and public speaker, with experience hosting large-scale events, producing digital media, and representing brands both behind and in front of the camera.

CORE SKILLS

Social Media Strategy (Organic & Paid)

Meta Ads Manager | Google Ads | TikTok Ads

Content Calendars & Campaign Planning - Content Creation

Social Analytics & Performance Optimization

Audience Targeting & Platform Strategy

Stakeholder Coordination & Cross-Functional Collaboration

Public-Facing Communications & Brand Voice

AI Tools for Content Creation & Workflow Optimization

PROFESSIONAL EXPERIENCE

Founder & Marketing Strategist | Executive Media Partners (EMP) Visions, Toronto, ON | 2021 – Present

• Lead social media and digital marketing strategy for 15–20 businesses across hospitality, real estate, and service industries.

• Plan and execute organic and paid campaigns across Instagram, Facebook, TikTok, YouTube, and Google platforms.

• Manage over $500,000 in ad spend, optimizing targeting, creative, and campaign performance across multiple channels.

• Develop content calendars and campaign strategies aligned with promotions, launches, and business goals.

• Scaled one client from 5,000 to 500,000+ monthly views within six months through targeted content and ad strategy.

• Supported measurable business growth, including helping a client nearly double year-over-year sales.

• Collaborate with business owners to align marketing efforts with operations, customer experience, and brand positioning.

Photographer, Videographer & Creative Director | Lumi Labs, Toronto, ON | 2016 – Present (Studio established 2024)

• Produce 500+ pieces of content annually for social media and marketing campaigns across ~40 clients.

• Plan, shoot, and edit short-form content optimized for Instagram, TikTok, and YouTube.

• Produced and managed 100+ podcast episodes across 6 shows.

• Direct talent and coach clients to deliver clear, engaging on-camera messaging.

• Developed single piece of content achieving ~200,000 organic views without paid promotion.

• Own and operate full professional studio (1000 sqft), production equipment, including multi-camera setups, lighting systems, and post-production workflows.

Founder & Director | DOOBZ INC. (Entertainment Company), Toronto, ON | 2017 – Present

• Operate a high-volume entertainment and event production business delivering 200–300 events annually.

• Worked with major clients including Sheraton, W Hotel, Westin Harbour Castle, TD Bank, GoodLife Fitness, RE/MAX, and Canada Life.

• Perform at large-scale public events including Toronto Carnival (2M+ attendees).

• Serve as Master of Ceremonies for corporate and public events, strengthening public communication and audience engagement skills.

• Delivered keynote speaking at a Scotiabank company-wide event. Co-hosted Sheraton Hotel 50th anniversary with CEO of Sheraton

• Manage vendors, contractors, and event logistics in fast-paced, high-pressure environments.

Pension Officer | InBenefits, Thornhill, ON | 2023 – 2024

• Administered pension processes including retirements, terminations, and benefit calculations for a large member base.

• Managed high-volume casework, handling approximately 150–200 member files daily with strong accuracy and efficiency.

• Ensured compliance with pension regulations, including the Pension Benefits Act and Income Tax Act.

• Communicated complex pension information clearly to members via phone and written correspondence.

• Contributed to operational improvements, including developing systems to address backlog and improve workflow efficiency.

Pension Associate | OPTrust, Toronto, ON | 2022 – 2023

• Supported pension operations by processing member transactions, documentation, and correspondence.

• Managed inbound inquiries and provided clear, accurate information to members.

• Ensured proper documentation, indexing, and record-keeping within internal systems.

• Worked within a structured, regulated environment requiring high attention to detail and compliance.

Fraud Specialist (Loss Prevention) | TD Canada Trust, Markham, ON | 2016 – 2019

• Handled high-volume inbound fraud cases involving identity theft, phishing, and unauthorized transactions.

• Balanced speed and accuracy while managing 100+ calls per shift in a performance-driven environment.

• Ranked in the Top 10 out of 255+ employees and exceeded performance targets.

• Applied strong judgment and de-escalation techniques in high-stress customer situations.

Customer Service Representative (Secured Desk Operator) | TD Canada Trust, Toronto, ON | 2013 – 2016

• Delivered front-line customer service and processed financial transactions in a fast-paced branch environment.

• Served as key holder responsible for vault access, opening/closing procedures, and cash balancing.

• Managed and reconciled $500,000+ in daily cash operations with strict compliance and accuracy.